UK Web Store 'NOT JUST A LABEL' picks up Biko

I'm in love with this UK-based website, and pleased to announce they now carry Biko. The NOT JUST A LABEL store offers avant-garde fashion from more than 2,000 designers around the world. Time to time, they call on celebrities and key industry figures to draw pieces from individual collections, spotlighting them. In addition to being a store, NJAL is also a fashion design directory and forum, bringing together the many facets of the industry.

About the SHOP (from their website):

"NOT JUST A LABEL gives birth to a new kind of shopping experience offering unique and rare designer garments. Addicts and admirers alike now have the opportunity to purchase special and limited edition pieces from designers recognised as the leaders in avant-garde fashion."

Check out the Biko Jewellery page on NJAL:

Introducing Effie.

Meet Effie. She's the new Biko mascot!
Well, she can't really be the mascot, as she's not real and has no head or face (or arms or legs), but she's the one girl that will have access to all of Biko's pieces, whether she likes it or not. Here, she's wearing the Tani Necklace, layered with the Scarf Wrap Necklace in gunmetal.