Joe Fresh Pop-Up

Two nights ago Joe Fresh held a one-night-only pop up store/event in Toronto's Bloor/Yorkville neighbourhood.  I arrived to a line-up of hundreds (if not thousands) of women, and was happy to see my girlfriends towards the front. We got in shortly after, and entered the white room of mayhem.  White wine flowing, hors d'oeuvres being served, and racks upon racks of the latest runway looks made for super fun times.  What I did not expect was to meet and chat with Joseph Mimran, the man behind the brand.  He was personable, happy, talkative, charming, and full of compliments.  We spoke of vintage clothing, nautical style, the event in general, runway looks, and Biko Jewellery.  I shall not say more at this point in time, but it was a great conversation that not only made my evening, but reminded me that it pays to double dare yourself to go and talk to the seemingly unattainable silver fox who runs the show.  What a great evening.

Megan and I with Joseph Mimran

The insanity that was a line-up. 
Thankfully I arrived with cash, which allowed me to skip the line!

Thanks Marc

Thanks to Marc at torontoisfashion.com for the Biko plug.  He shot a bit of the Biko booth at the Clothing Show this past weekend and had some nice things to say.

Rebranding Update & Bicyclette

Ok, I'm jittering with excitement as Biko's re-branding unfolds!  Yes there is quite a ways to go before it's complete, but we're getting there.  Here's a little preview of what's on the new Biko website: www.ilovebiko.com  That's the new logo you see on there, and the new wordmark is still a secret to most of you.  As I write this, the new business cards and tags are ready to run on the press, and I should see them by the end of the week!  They are going to be so pretty, I can't wait!

On another note, I wanted to introduce you to Paige Boersma's blog and online shop, called Bicyclette.  I've been following her blog for quite some time, and I'm a huge fan of the modern romantic aesthetic she presents so well.  Bicyclette will be carrying Biko in the shop soon, and there will be a live Bicyclette & Biko studio sale sometime before Christmas.  Yey to holiday parties and great finds!  

Here is a photo taken from one of Bicyclette's photoshoots. The model wears the Biko Telescope Necklace.

The Tent

This is the BIKO tent this weekend at the Queen West Art Crawl // Art Show & Sale.  Yesterday was a great day... thanks to everyone who stopped by!  Today should be fun times as well, and the sun is shining big time too!  Come to booth E-44, right near Queen St, across from the White Squirrel Cafe (which has delicious coffee, by the way).  

 

Thrill of the Find

Take a peek at these babies! Introducing a mini-collection of Biko one-of-a-kind scarf necklaces, made from pretty vintage scarves and old and new metal findings.  No two necklaces will ever be alike, and once they're gone, they're gone. 

Come find them (and everything else) this weekend at the Queen West Art Crawl - Outdoor Art Show & Sale. 

Hours: Sat. 11-6, Sun. 11-6 

Trinity Bellwoods Park: 790 Queen St. W. b/w Bathurst and Ossington
BOOTH E-44

Wedding season is pretty much over...

...but not for these frisky feline lovers.  I imagine the cake was a tall beige mound of wet cat food, shaped and set all fancy by one of those decorative jello moulds.

STORE: Boutique George & Jane

Its all in the family at this beautiful new store in Montreal's Mile End neighbourhood.  Boutique owner Nicole coins it as "a shop for boys and girls, inspired by my grandparents- George & Jane."  Colourful images of George and Jane in their stylish, young days decorate the walls of this modern, spacious store.  The high ceilings boast beautiful lighting, designed by Nicole's fiance's brother (Thout).  The wood floors and dark cabinets add warmth to this grand space, making it comfortable and approachable... and the clothing, oh the clothing!  Each and every piece, hand-picked by Nicole and her right-hand-gal Yvette, exemplifies character, quality, and effortless, innate style.  Presented beautifully on suspended racks, these pieces are a pleasure to sift through.  Brands carried include Acne, Filippa K, Religion, Lily & Jae, Gestuz, and Helmut Lang to name a few.  I am also proud to announce that BIKO is now being carried at Boutique George & Jane.

Join Boutique George and Jane's Facebook Fan Page and visit the shop at 5364 Blvd. Saint Laurent. 
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